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The Proposal Content Planning methodology was developed as part of the CapturePlanning.com MustWin Process. While the MustWin Process helps ensure you have all the information needed to support Content Planning, you can create a content plan for a proposal even if you don't follow our process in full. so you can handle complicated RFPs

  •    A way to build consensus regarding what should go into your proposal
  •    A way to deliver instructions, guidance, and information to the proposal writers that are easy to act on
  •    Something that helps bring people together to facilitate their ability to work on the proposal, regardless of their level of proposal expertise
  •    New ways to track progress and turn writing into a process of elimination to make the writing faster and easier
  •    A structure for how to get an early start on the proposal and guidance for what information you should have at the start
  •    A baseline that you can compare the draft proposal to so that you can tell whether the draft says and does everything it is supposed to do
  • The Proposal Content Planning methodology guides you through what to put into your Content Plans through an iterative process that makes sure you consider everything you should. It is very flexible regarding how it gets implemented so that your needs drive the process instead of you having to conform to the process.

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    The MustWin Process provides the guidance and checklists you need to implement the Proposal Content Planning methodology.

    It expands on this introduction to help you visualize a Content Plan and provides additional detail on the of benefits of using a Content Plan. Content Plans are very flexible, giving you options for:

    Content Plans also help you manage the critical difference between planning your offering and planning your proposal content.

    The core of the methodology is an 8-Step process for creating a Content Plan covers everything you should think about going into your proposal.

    Because of the flexibility, we also provide a number of items to help you implement Proposal Content Planning.

    Once you have created a Content Plan, it is critically important that you validate it before you start writing to it, so here is a checklist to assist with that.

     

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