Jump to content
PropLibrary Content
Premium Content

Visualizing a content plan

What does a Proposal Content Plan look like?

A finished Content Plan looks like a proposal

  • But it is just a shell, with headings from your outline.
  • It has bullets instead of paragraphs of text, and empty tables and placeholders for graphics.
  • Each page of the Content Plan represents a page of the proposal.
  • When writing starts, each instruction and placeholder gets replaced with the real response.

5698fc0a1a3cc_ContentPlan.jpg.346cd38a02The success of your Content Plan depends on what you put into it.  It starts empty, but through a series of iterations, you “fill it up” with everything you need.  With each iteration, it gains more instructions. It becomes the specifications for the proposal, so that if you replace the instructions with the response you'll have the proposal you want.

The more things that you identify as being critical to winning or that should go into the proposal, the better the results will be. The better the instructions, the better the writers will be able to follow them and the better the reviewers will be able to confirm that they were followed.

A Content Plan helps people visualize what the proposal will be.  This helps writers know how much to write and reviewers to see the proposal from the customer’s perspective — even though the document hasn’t actually been written yet.



Let's discuss your challenges with preparing proposals and winning new business...

Access to premium content items is limited to PropLIBRARY Subscribers

A subscription to PropLIBRARY unlocks hundreds of premium content items including recipes, forms, checklists, and more to make it easy to turn our recommendations into winning proposals. Subscribers can also use MustWin Now, our online proposal content planning tool.

Sign up for our free newsletter and get a free 46-page eBook titled "Turning Your Proposals Into a Competitive Advantage" with selected articles from PropLIBRARY.

You'll be joining nearly a hundred thousand professionals.

Sign up
Not now
  • Create New...