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MustWin Pursuit and Capture Program

Improve your win rate. Improve your growth.

This program is for people who want to build organizations that reliably win contracts.

No. Let me rephrase.

This program is for people who want to build their entire company around reliably winning contracts.

This program is for people who want to grow by capturing the leads they chase, instead of chasing as many leads as they possibly can until they win something.

Convenient format for applied learning and continuous improvement

Each month there will be a new topic to focus on:

  • Week 1: Online training in that month's topic.
  • Week 2: Virtual meeting to answer questions, verify understanding, and introduce the assignment.
  • Week 3: More online training and working on the assignment.
  • Week 4: Assignment review and topic discussion.

With only one scheduled meeting every two weeks, it's easy to work the course around your schedule.

The assignments are designed to produce items of lasting value that are customized to your company. They are not repetitive drills. Each month the exercises will produce one or more checklists, forms, templates, etc. The goal is to demonstrate understanding while implementing things needed for your company to grow. It's applied learning with tangible takeaways and not just instruction. 

Let's discuss your challenges with preparing proposals and winning new business...

Access to premium content items is limited to PropLIBRARY Subscribers

A subscription to PropLIBRARY unlocks hundreds of premium content items including recipes, forms, checklists, and more to make it easy to turn our recommendations into winning proposals. Subscribers can also use MustWin Now, our online proposal content planning tool.


Carl Dickson

Carl is the Founder and President of CapturePlanning.com and PropLIBRARY

Carl is an expert at winning in writing. The materials he has published have helped millions of people develop business and write better proposals. Carl is also a prolific author, frequent speaker, trainer, and consultant and can be reached at carl.dickson@captureplanning.com. To find out more about him, you can also connect with Carl on LinkedIn.

Click here to learn how to engage Carl as a consultant.

Proposal Help Desk
Contact us for assistance
In addition to PropLIBRARY's online resources, we also provide full-service consulting for when you're ready to engage one of our experts.

It all starts with a conversation. You can contact us by clicking the button to send us a message, or by calling 1-800-848-1563.


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