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Roles and responsibilities

How many hats can one person wear?

The only thing harder than winning business is having to work with other people to win business.

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Roles and responsibilities

First you've got all the hand-offs, from marketing to business development to capture to proposal to production. Then there is the natural tension between technical staff and those involved in marketing and sales. People in different positions have different perspectives

It only works when people work together. And to work together people need to know what to expect from each other. They need coordination. And all that starts by defining the roles. 

It's harder than it sounds. For example, when an organization has a proposal manager, they think that part of the process is settled. But sometimes a proposal manager is not a proposal manager. Titles are not enough.

Within the MustWin Process we not only define the roles that people play, we do it in a way that makes it easier to allocate your limited resources. We make those roles a flexible part of the process, so that you can maximize the potential contributions of everyone in your organization, whether they are specialists or not.


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Within the MustWin Process, we define roles functionally. This enables each person to wear multiple hats. It also gives you flexibility in how you map the functional needs of proposal development to the staff you have available.


Let's discuss your challenges with preparing proposals and winning new business...

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A subscription to PropLIBRARY unlocks hundreds of premium content items including recipes, forms, checklists, and more to make it easy to turn our recommendations into winning proposals. Subscribers can also use MustWin Now, our online proposal content planning tool.

More information about "Carl Dickson"

Carl Dickson

Carl is the Founder and President of CapturePlanning.com and PropLIBRARY

Carl is an expert at winning in writing, with more than 30 year's experience. He's written multiple books and published over a thousand articles that have helped millions of people develop business and write better proposals. Carl is also a frequent speaker, trainer, and consultant and can be reached at carl.dickson@captureplanning.com. To find out more about him, you can also connect with Carl on LinkedIn.

Click here to learn how to engage Carl as a consultant.

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