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6 targets for relationship marketing and 5 ways to reach out to potential customers

Who should you reach out to? And how?

The customer is more than one person. And different people have different perspectives. Developing a reliable relationship with the customer means interacting with as many levels and stakeholders as you possibly can. Here are some areas to focus on.

Who to reach out to

Each of these requires a different strategy. Each has different needs, priorities, and expectations. Each has a different perspective and can be a source for different information. All are worth contacting and getting to know.


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