The customer is more than one person. And different people have different perspectives. Developing a reliable relationship with the customer means interacting with as many levels and stakeholders as you possibly can. Here are some areas to focus on.
Who to reach out to
Each of these requires a different strategy. Each has different needs, priorities, and expectations. Each has a different perspective and can be a source for different information. All are worth contacting and getting to know.
Access to premium content items is limited to PropLIBRARY Subscribers
A subscription to PropLIBRARY unlocks hundreds of premium content items including recipes, forms, checklists, and more to make it easy to turn our recommendations into winning proposals. Subscribers can also use MustWiin Now, our online proposal content planning tool.