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Understanding Pursuit Capture Forms

It's all about accumulating an information advantage

The best competitive advantage in service proposals is an information advantage. An information advantage enables you to write a better proposal, even though everyone is responding to the same RFP. 

You don't achieve an information advantage by randomly fishing for information. You gain an information advantage by knowing what information to seek, gaining more of it than your competitors, and then doing the best job of converting what you learned into a better proposal.

MustWin Now guides you to the right information, how to best make use of it in your proposal, and then builds it into your proposal section plans.


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