Proposal Content Plan Quality
To do its job, a Proposal Content Plan must achieve certain objectives. It is not simply a summary of what you might write or a collection of placeholders. It should be far more than a simple annotated outline. For example, it should provide instructions for writers and quality criteria for reviewing the proposal.
The following is intended to be used as a checklist both by the author of the Proposal Content Plan and by any subsequent reviewers to ensure that the content plan is correct.
- Do the proposal design, strategies, or offering need to be reconsidered?
- Do the instructions contain enough information about the approaches that will be written so that the approaches themselves can be validated?
- Do the instructions leave any gaps or RFP compliance issues?
- Do the instructions identify all of the customer/ RFP requirements that should be addressed in each section?
- Do the instructions explain how to maximize your score against the evaluation criteria?
- Do the instructions advise the writers regarding how to handle any assumptions, limits, boundaries, trade-offs, or risks in your offering?
- Do the instructions advise the writers regarding any ambiguities or problems in the RFP?
- Do the instructions provide information about the customer, opportunity, and competitive environment that goes beyond what is given in the RFP?
- Do the instructions explain where and how to add value and show insight?
- Do the instructions provide sufficient guidance for writers to get everything correct on the first draft?
- Do the instructions identify the points that should be emphasized or proven in each section?
- Do the instructions contain references to any helpful data or information that should be incorporated or consulted?
- Will the content plan produce the right proposal if followed?
- Do the instructions identify where projects, experience, proof points, or examples should be cited?
- Does the content plan also provide sufficient quality criteria so that writers and reviewers will be able to assess whether the sections have been properly completed?
Do the quality criteria provide a sufficient definition for what proposal quality is and reflect what it will take to win this proposal?