Exercise: Passing the "So What?" test
We freely give away the theory and foundations behind our recommendations. Please feel free to browse, get some inspiration, and learn from the hundreds of free articles we post.
While we've published hundreds of items for free, our best content (including the templates, forms, checklists, etc. that make it easy to turn theory into winning proposals) is reserved for our subscribers.
You've reached one of our subscriber only premium content items. Click here to see if a subscription is right for you so you can unlock it.