Content Plans are flexible. You can use them on simple, quick turnaround proposals or large complicated proposals. You can use them on proposals with strong centralized management and planning, and you can use them on decentralized highly collaborative proposals. In addition to figuring out what to say in your proposal, you can use Content Plans to provide training, guidance, communication, and even issue tracking.
It helps to focus on the fundamentals. At its core, a Content Plan does two things:
- Sets expectations for writers so they know what they have to do to create the right proposal.
- Provides a set of specifications for reviewers to use to determine whether the authors achieved what they were supposed to achieve.
The most important thing about implementing a Content Plan is not the appearance or the format, but the review. If you do not thoroughly review your Content Plan prior to writing, then your writers and reviewers may not be working from the same set of expectations. This is critically important.