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How information flows through the process to become what you need to win

An integrated approach guides the flow of information over time to become a winning proposal.

An information advantage is the most important ingredient for a winning proposal. Relationship marketing can be measured by its ability to deliver an information advantage.

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Information advantage

Most companies are exposed to plenty of information about their bids. But they don’t necessary flow it to the right places or transform it into what is needed to win. Being able to maximize the advantage you derive from the information you have is a key skill for companies that do business by winning proposals.


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A subscription to PropLIBRARY unlocks hundreds of premium content items including recipes, forms, checklists, and more to make it easy to turn our recommendations into winning proposals. Subscribers can also use MustWin Now, our online proposal content planning tool.