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Competitive Assessment

The goal of the Competitive Assessment in the MustWin Process is to capture the information needed to write the proposal.

  • In the proposal you will need to describe the role of teaming partners and the benefits to the customer for having them.
  • You will also need to position your company and offering against those of your competitors.
  • The proposal must articulate the reasons why the customer should select you, as opposed to any of your competitors.


Use this table to collect the information needed to articulate those messages.

Company Strengths/Reasons for Teaming Weaknesses/Issues Status of Relationship/ Paperwork Action Items


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