Premium Content
Competitive Assessment
The goal of the Competitive Assessment in the MustWin Process is to capture the information needed to write the proposal.
- In the proposal you will need to describe the role of teaming partners and the benefits to the customer for having them.
- You will also need to position your company and offering against those of your competitors.
- The proposal must articulate the reasons why the customer should select you, as opposed to any of your competitors.
Use this table to collect the information needed to articulate those messages.
| Company | Strengths/Reasons for Teaming | Weaknesses/Issues | Status of Relationship/ Paperwork | Action Items |
Let's discuss your challenges with preparing proposals and winning new business...
Access to premium content items is limited to PropLIBRARY Subscribers
A subscription to PropLIBRARY unlocks hundreds of premium content items including recipes, forms, checklists, and more to make it easy to turn our recommendations into winning proposals. Subscribers can also use MustWin Now, our online proposal content planning tool.
