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Introduction, applicability, and scope of the MustWin process

This process is for the pursuit of a business opportunity that requires the submission of a proposal produced by a team of people

The MustWin Process is an opportunity pursuit process that starts as soon as a lead is identified so that the way intelligence is gathered supports the closing of the sale with the submission of a proposal.  Most “Must Wins” are already lost when the RFP comes out. Even companies who start early often find that time slips by and end up feeling unprepared when the RFP is released.  The MustWin Process provides you with a way to track and measure progress so that you can maintain momentum, achieve a competitive advantage, and position your company to win.

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A subscription to PropLIBRARY unlocks hundreds of premium content items including recipes, forms, checklists, and more to make it easy to turn our recommendations into winning proposals. Subscribers can also use MustWin Now, our online proposal content planning tool.