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A quick introduction to the MustWin Process

Introduction to the MustWin Process

The MustWin Process provides documentation for pursuing and capturing important business opportunities

The MustWin Process was first published in 2007 as a workbook that enabled you to simply begin at page one and start completing the steps and activities.  As a “workbook,” it was intended to be used by those participating in the pursuit, and not just sit on a shelf.  

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Today, the MustWin Process is published online. It is still simple, practical, and useful, only you click through it. This enables us to link to topics and information as needed, so you can go straight to the issue you are facing and find everything we've published that's relevant.

The MustWin Process focuses on:

  • Discovering what it will take to win in writing
  • Turning that into quality criteria to guide proposal writing
  • Providing quality validation that traces back to what it will take to win

The MustWin Process scales to support any size proposal or proposals without an RFP on any schedule. It supports government proposals, but without the use of government contract jargon. It is also used for international proposals.

It is intended for use on specific business opportunity pursuits that require a proposal to win. It starts with lead identification, provides support for the pre-RFP phase of pursuit, and at RFP release provides the process you need to win the proposal.

Let's discuss your challenges with preparing proposals and winning new business...

Access to premium content items is limited to PropLIBRARY Subscribers

A subscription to PropLIBRARY unlocks hundreds of premium content items including recipes, forms, checklists, and more to make it easy to turn our recommendations into winning proposals. Subscribers can also use MustWin Now, our online proposal content planning tool.

Carl Dickson

Carl is the Founder and President of CapturePlanning.com and PropLIBRARY

Carl is an expert at winning in writing, with more than 30 year's experience. He's written multiple books and published over a thousand articles that have helped millions of people develop business and write better proposals. Carl is also a frequent speaker, trainer, and consultant and can be reached at carl.dickson@captureplanning.com. To find out more about him, you can also connect with Carl on LinkedIn.

Click here to learn how to engage Carl as a consultant.

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