Premium Content

What to do when you get a late start

It's about achieving what it will take to win and not how much time is available

The MustWin Process will not break if you start late. In fact, it tells you exactly what you need to do to get caught up.

  • Regardless of how much time is available, you still need to identify, assess, and achieve what it will take to win. Whether you can achieve it depends on how much time is left after you've identified and assessed it.
  • The MustWin Process accelerates these steps by providing the questions you need to answer and what you need to do.
  • The real question is do you have the information you need to win.
  • We recommend starting ahead of RFP release to provide time to gather this information.

What you need to do to catch up


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