Jump to content
PropLibrary Content
Premium Content

Major bid/no bid considerations

What goes into a bid/no bid decision?

You should make a conscious decision whether a pursuit is worth investing in

  • Think about the price of continued investment and not what you have already spent.
  • Discipline is required to “no bid” opportunities that are a bad match, not worth pursuing, or simply questionable.
  • The burden should be on justifying pursuit of the opportunity, and not on cancelling it.

Deciding whether to bid an opportunity is not just a matter of guessing how much money you could make or what your chances of winning.  Sometimes it’s worth it to bid something you know you’re going to lose money on. At other times it might make sense to walk away from a bid that would be profitable.  

Bid/No Bid Considerations:

See also:
Bid/no bid decisions


Return on Investment

Strategic value

  • Positioning for future work
  • To gain references
  • Competitive positioning

Relation to core competencies and customer base

Level of effort to respond (cost/budget)


  • Risk in responding
  • Risk in performing

Likelihood of a win

Relationship with teaming partners


Return to the Topic Hub for Pre RFP Pursuit, or return to the Starting Point for Discovering What It Will Take To Win.

Let's discuss your challenges with preparing proposals and winning new business...

Access to premium content items is limited to PropLIBRARY Subscribers

A subscription to PropLIBRARY unlocks hundreds of premium content items including recipes, forms, checklists, and more to make it easy to turn our recommendations into winning proposals. Subscribers can also use MustWin Now, our online proposal content planning tool.

Sign up for our free newsletter and get a free 46-page eBook titled "Turning Your Proposals Into a Competitive Advantage" with selected articles from PropLIBRARY.

You'll be joining nearly a hundred thousand professionals.

Sign up
Not now
  • Create New...