The MustWin Process is designed so that information flows from its sources into the proposal. Along the way it gets assessed and converted into what it will take to win. That flow of information must not be broken if you want to win. Many post-RFP goals will be difficult or impossible to achieve if the Pre-RFP goals are not met first.
When we coach people through the process implementation, we often see people have an epiphany when they realize that if they hadn't skipped something or done a better job of it, they would have the information they need at that moment instead of having to work around it. Part of what the MustWin Process does for you is tell you what information you need to gather and what questions you need to be able to answer.
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