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How to incorporate boilerplate/re-use into your content plans

Before you can tailor re-use material, you have to know what you need to say

Using boilerplate in a proposal

Careful thought is required before assuming you can re-use existing proposal content or “boilerplate.”

  • People are often tempted to recycle proposal content from past proposals or “boilerplate.”
  • Unfortunately, this only works for certain proposals.  For others, it actually makes things take longer and reduces the effectiveness of the proposal.
  • Boilerplate and re-use material can destroy your chances of creating a great proposal.

When you make all the changes needed to customize it, you may find that re-using files does not save time and may actually introduce problems.  In fact, improperly using boilerplate or even failing to thoroughly optimize it for the current proposal can cost you the bid.


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