Why my AI written proposal is going to beat your AI written proposal

Imagine two AI written proposals. Which one wins?

Now think about how the customer will use AI. I’m betting that an AI will score the proposals and a human will make the final decision. This matters a lot because it determines who will win and who will lose.

The company that will win the bid will be the company that best trains its AI.

All future AIs will have been trained on the entire world wide web and probably every book ever printed. All of the publicly available portion of PropLIBRARY. All of every other website. Now imagine it competing against another AI that has done the same thing. Imagine them both consuming the RFP and then… both writing a proposal that will be pretty darn close in terms of how they score. Imagine #1 and #2 being as close as Olympic Swimmers.

However, that’s not how it’s going to go down, because my AI is going to stomp all over your AI. How?

How future proposals will be won

The input I’m going to give my AI is going to include input that’s not on the web. The input I’m going to give my AI is going to include insights from the people my company has talked to. Face to face. My AI is going to know what concerns them, what matters about the technology/solution/services I’m bidding. My AI is going to know what concerns the customer that isn't in the published RFP or on a web page. I am going to build an information advantage using an OG proposal pursuit and capture process from a time before AIs existed.

Not only is my proposal going to address these things while your AI will not, but when the human decision maker reads the proposals that their AI thinks are #1 and #2, my proposal is going to sound like I understand them far better and am way more insightful. Because I am. The human making the final decision will select my proposal over yours because I will be speaking far more specifically to the things they care about. The customer's AI will also likely select mine over yours as well, because the reasons I give for why I do things will show details that other AI written proposals will not. The more the customer's decision maker selects proposals like mine over proposals written exclusively by AIs, the more the customer's AI will be trained to select proposals based on my approach every time.

The result will be that my AI written proposals will beat your AI written proposals every time. This will be partly because you used AIs to replace the people who would provide the insight. But it is also partly true because I will have institutionalized an old-school process that develops an information advantage by talking to non-AI replaced customer humans.

AI does not eliminate the need for an old-school process that starts before the RFP is released. AI makes having an effective manual process more vital than ever. You may not need as many writers. But you will definitely need all the insights you can feed your AI proposal writers. Because without those non-web-based insights, you cannot win. Anything.

Time is running out

The time you have remaining to change your future is the time until AIs become available that can actually parse an RFP and write proposal content without hallucinating or leaking your corporate secrets. When that happens, companies everywhere will start using AIs to write their proposals. The companies who play around with AI written proposal content today will not have an advantage in the future. They don't have an advantage today. Today's AIs aren't changing your score. They're letting you develop bad habits and dependencies. Those who ignore implementing an effective process will find themselves quite good at using AI to produce proposals faster and easier than ever, but completely unable to win.