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MustWin Proposal Performance Improvement Model

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Take a step back from what you think you know about proposal management, if only for a minute.

What you can learn from this grid is what information people need, and where to create information products that flow it to them. But studying it can also provide some other insights:


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A subscription to PropLIBRARY unlocks hundreds of premium content items including recipes, forms, checklists, and more to make it easy to turn our recommendations into winning proposals. Subscribers can also use MustWin Now, our online proposal content planning tool.