Ghosting the competition is an advanced proposal skill. It involves explaining why the customer should not select your competitors. Here are some examples of the wording you can use to do that covering many proposal sections. Click here for an explanation of techniques for ghosting the competition.
Use care when ghosting the competition and note how important it is to offer a differentiated solution that shows why the customer should select you before pointing out that it is also a reason why the customer should not select a competitor.
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