Most proposal introduction paragraphs are wasted space. They are written like the writer needed to get warmed up while figuring out what to say. And yet when the customer looks at your proposal, wondering what’s in it for them, it’s the first thing they read. The introduction is not for describing yourself before presenting the proposal. Everything that you say in the introduction should be presented in support of what the customer is going to get if they accept your proposal.
Questions to Answer in the Introduction
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