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Defining proposal quality

It must be in writing to get everyone on the same page.

A written definition of proposal quality helps to get everyone on the same page

  • The MustWin Process assures quality by first defining it and then validating whether or not it was achieved.
  • The MustWin Process defines proposal quality as: The degree to which a proposal implements all of the things you have determined are necessary in order to win.

Using this definition forces you to:

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