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Executive sponsor

The Executive Sponsor is the business unit manager with profit and loss responsibility who owns the proposal and the project that results if it wins

Key responsibilities include:

  • Opening the doors to resources
  • Setting the tone
  • Fighting indecision
  • Providing oversight
  • Approving the review plan

The Executive Sponsor’s hands-on involvement with the proposal may be extensive or could be very little, depending on his or her interests and priorities.  If you are the Executive Sponsor for a proposal, even if you never touch the proposal itself, you can have a major impact on the success or failure of the overall effort.


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