Readiness Reviews are a methodology we invented to ensure that the pre-RFP process delivers the information you need to write the winning proposal. They do this by making better use of the time available (whatever that ends up being) between when you identify a lead and when the RFP will come out. Readiness Reviews prompt people with what to do and provide a means to track progress and even measure effectiveness. They make the pre-RFP pursuit less of some kind of mysterious art and more of a science.
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