# Dealing with adversity
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It saves so much time to write a short proposal than writing a long one and editing it down. It also involves a lot less risk. However, it does require you to think about what you are going to write before you start. But you should be doing that anyway. Skip the introductions You don’t need a page to introduce your company. You don’t need half a page to introduce each section. Just say what matters — to the customer. Just because something matters to you does not mean it will matter to
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Sometimes people get stuck writing a technical proposal about something in which they are not an expert. Sometimes the subject matter experts aren’t available or don’t exist within your organization. You can do research, but you can’t become an expert in a week or even a month. So how do you write a technical proposal that competes against real experts, proves your credibility, and earns your customer’s trust? If you’re the stuckee, we have good news for you. We have a little trick that may work
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This is an article about doing proposals The Wrong Way. That is what you have to do when you are required to submit a proposal your company is not prepared for and you don’t have the information you need to win it. With all the problems and weaknesses that you have to overcome, maybe your company shouldn’t be bidding it at all, but that decision isn’t up to you. The best practices are all about preparation and won’t help you in adverse circumstances like these. So you’ve got some challenges
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