Topic: Offering design

Article: How to design an offering your customer will love

Premium: Developing your offering vs. developing your proposal

Article: 18 ways to tell whether your proposal management problems are really offering design problems

Article: How proposal writers are like Apple product designers

Article: Which comes first, the message or the offering?

Article: 16 things that should drive your offering design

Article: Lessons life can teach you about proposal writing

Premium: 11 ways to go beyond the best practices and win

Premium: 12 considerations to help you determine whether the technical approach or the management approach is the most important in your proposal

Article: 7 things you need to know in addition to the RFP to write the technical proposal