# Differentiation
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Why proposal win themes are so hard to write (and what to do about it)
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Winning in writing using proposal themes, differentiators, and strengths
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How to explain why your proposal is the customer's best alternative
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7 ways to turn ordinary proposals into great proposals
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5 ways a small business can beat its much larger competitors
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Anti-Differentiators: Don't say these things unless you want your proposals to sound ordinary
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- 1,829 views
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9 ways to keep your proposals from looking and sounding like all the other proposals
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14 examples of bad bid decisions and how they are killing your win rate
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31 reasons you would not accept your own proposal
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- 6,106 views
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Four ways to differentiate your proposal when you can?t find any differentiators
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When you have no proposal differentiators you can always use this one
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8 simple indicators that you?re going down the wrong path before you lose your proposal
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7 advanced techniques for ghosting the competition and winning your proposals
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- 5,602 views
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14 examples of proposal writing that show how to exceed RFP compliance in ways that don?t cost a dime
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- 6,163 views
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How to use these two win themes in your proposals
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- 2,546 views
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11 ways that your proposals sound the same as everyone else's proposal
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What the evaluators want to see in your proposals
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Assessing the impact of the input layer on your process
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Proposal proof point cheat sheet
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23 examples of how to ghost the competition in your proposals