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Our free content describes the theory and foundation behind our recommendations. A PropLIBRARY Subscription gets you access to the details you need to immediately put it all to work, like our MustWin Process documentation, proposal recipes, and online training. The list below shows the specific items that only PropLIBRARY Subscribers can access.

192 Articles 44 Files 2 Topic Hubs 4 Presentations 19 Exercises 4 Quizzes 2 Videos 9 Courses 501 Recipe Ingredients 62 Recipe Topics
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Articles

The six goals required to submit a proposal that reflects what it will take to win
Major bid/no bid considerations
Training plan
Lessons Learned Checklist
Checklist for responding to draft RFPs
9 proposal metrics you didn’t think were possible enabled by Proposal Content Planning
Introduction, applicability, and scope of the CapturePlanning.com MustWin process
Creating a proposal in the MustWin Proposal Performance Support Tool
11 ways to customize a proposal recipe
Controlling access to your proposal
Entering your proposal outline
Where should you look to identify themes?
Review prior to creating a Proposal Content Plan
38 change management considerations
Using Themes to Win
Winning when all the customer cares about is the price
Learn more about performing proposal reviews
Proposal Quality Validation Form
What to put into your proposal content plan
Every single sentence of your proposal must do at least one of these 12 things
Proposal Production Plan
16 things to make your proposal about
Bid strategies based on your customer’s aspirations
16 ways to organize a proposal outline
Change management
Opportunity pursuit lifecycle phase descriptions
60 proposal quality considerations for 6 key topics
Team Member Data
Role assignment form
What matters to the customer about your offering?
Competitive Assessment
What to focus on first when considering a capture process
90 things that someone needs to do to win and who is usually responsible
38 questions to ask during a debrief
Submission readiness checklist
Should you start your proposal with an "Understanding" section?
Training Plan
Proposal production and submission
Staffing your pursuit effort
Customer reaction proposal checklist and test
8 ways to prepare for a contract recompete
How to write about your experience
Compliance matrix step 1: create a high level outline based on the RFP instructions
Fixing the SWOT model to work for proposals
Proving that you can deliver enough staff
Winning by fulfilling the customer's goals
Win strategies based on trust
23 topics to inspire features
Compliance matrix step 3: address the statement of work
Three Ways to Position to Win Services Contracts
How to incorporate boilerplate/re-use into your content plans
Who does what?
Opportunity pursuit key dates
Transition plan/phase-in plan
Deliverables
RFP distribution list
Proposal Schedule Worksheet
Visualizing a content plan
Compliance matrix step 2: address the evaluation criteria
Win strategies for when the customer tells you what to bid
Strategies for offering solutions
Lowest Price, Technically Acceptable (LPTA) Evaluation Criteria
11 topics that drive win strategies
What it Will Take to Win
Transparency
Tips for Implementing and Using Content Plans
A two-part strategy for writing great proposal introductions
Starting a Proposal Based on an RFP
Six things to do when you don’t have the input you need to write the winning proposal
Readiness Reviews help implement strategic planning objectives
Quality Assurance
Proposal Introduction Paragraphs
How information flows through the process to become what you need to win
Capacity Issues
Assessing What it Will Take to Win
Articulating Proposal Themes
Sample Proposal Quality Criteria
The Process For Creating a Content Plan
Planning Your Solution vs. Planning Your Content
What If There Is No RFP?
Identifying Themes For Your Proposal
What Separates a Good Theme From a Bad Theme?
Topics for Themes
Win Strategies and Themes
Proposal Assignments
Proposal Planning Goals
Kickoff Meeting Invitation Template
Kickoff Meeting Planning Worksheet
Customer involvement
Tools, methodologies, and techniques
Supply chain
Confounding the competition
Continuity planning
Customer support
Escalation plans
How to tell your story in a proposal
How to do proposals the wrong way
Inspiration for positioning to win
Kickoff meeting agenda
Defining roles functionally
Quality assurance
Content planning iteration #4: add intelligence
Content planning iteration #5: add your solution and references
Addressing graphics in your content plan
Content planning iteration #8: add boilerplate
Content planning iteration #3: win strategies, themes, and evaluation criteria
Content planning iteration #2: add the RFP requirements
Content planning iteration #1: create the shell
Who should create the content plan?
Content planning iteration #6: add graphics and tables
Content planning iteration #7: add assumptions, limits, and issues
Benefits of using a content plan
Readiness review #2: scoring sheet
Readiness review #1: scoring sheet
Compliance matrix step 4: don’t overlook any other requirements
Developing your offering vs. developing your proposal
Readiness review #4b: capture report scoring sheet
Using proposal content plans to improve proposal writing
Content planning for quick turnaround proposals
Using proposal content plans with proposal recipes
Readiness review #4: scoring sheet
Readiness review #3: scoring sheet
Centralized vs. decentralized content planning
Proposal content plan review checklist
Content plan validation prior to implementation
Writing content plan instructions
Scheduling readiness reviews
Readiness reviews bring structure to the pre RFP pursuit phase
Checklist for customer site visits
Responding to a request for information (RFI) / sources sought notice
Bid/no bid decisions
Is the RFP wired for someone else?
Achieving pre-RFP goals makes post-RFP goals possible
Checklist for validating your proposal outline
The best proposal outline is written from the customer’s point of view
How to word the headings in your outline
Using a compliance matrix to create the proposal outline
Preparing to write the technical approach before the RFP is released
Preparing to write the staffing plan before the RFP is released
Preparing to write the management plan before the RFP is released
Preparing to write the past performance response before the RFP is released
Proposal writers and subject matter experts
Proposal manager
Production manager
Process administrator
Graphics specialist
Corporate support
Executive sponsor
Capture manager
Business development manager
Applicability of the process
Defining proposal quality
Proposal quality validation implementation
Creating your “what it will take to win” list
Completing your proposal quality validation plan
Proposal quality validation plan review checklist
How to go beyond RFP compliance
Identifying graphics
Introduction to proposal writing
Using the content plan as a recipe
Introduction to configuration management
What to do when you receive a proposal assignment
Kickoff meeting guidance
RFP amendment checklist
Format for submitting RFP questions
Post RFP release bid/no bid decision
RFP release checklist
Opportunity pursuit summary form
Guidance for readiness reviewers
Pre RFP pursuit
15 ways to turn your strategic plan into a tool
What matters to the customer about your offering?
Transparency
Six things to do when you don’t have the input you need to write the winning proposal
Security
Safety
How to write about quality in a proposal
Differentiation
How to write about numbers without using any
Proposal style and editorial issues
Setting priorities while writing
How contributors can help manage expectations during a proposal
A simple formula for proposal writing
Proposal writing before RFP release
Infrastructures
Risk
Locations
Staffing
Organization
Waiting for an uncertain RFP release
What to do when you get a late start
How to assess the effectiveness of your bid decision process

Files

Framework for the six goals required to submit a proposal that reflects what it will take to win
Proposal Sample Makeover: Before & After
Proposal Sample Makeover: Before & After (Makeover)
Proposal sight reading checklist
Sample Proposal Content Plan
Simple compliance matrix template
Introduction to Readiness Reviews Presentation
Simple offer design checklist
How to make figuring out what to propose simple
Calhoun International capabilities brief
Proposal Startup Information Checklist
A Better Way to Figure Out What Should Go Into Your Proposal
Federal Market Essentials Report Sample
Pipeline Assessment Webinar Slides
DC Summit for Success Presentation: It's Not About You
Understanding What It Takes to Win
20 Years of Proposal Re-use Secrets
Proposal Sight Reading Presentation
Proposal Quality Assessment Criteria
Proposal Specialist Assessment Tool
Whitepaper: Real World Teaming Tips
InTec LLC Capability Statement
Humanscale Capability Statement
DDS Staffing Resources Capability Statement
Palmer Staffing Capability Statement
AgH2O Holdings Capability Statement
BTA Capability Statement
Consulting Agreement
Downtown Water Front Master Plan Proposal
Piedmont Civic Center Master Plan Proposal
Landscape Architecture Design Services Proposal
CSS Bid Plan
Webinar Slides: Getting Ahead of the RFP
Proposal Content Planning Guide
How to Do Proposals: The Wrong Way
Sample Proposal Introductions
Quick and Dirty Guide to Writing a Last Minute Proposal
How to Survive Your First Business Proposal
How to Write a Management Plan
Proposal Format Guide
509 Questions to Answer in Your Proposals
Business Development for Project Managers
MustWin Process Workbook
How to Write an Executive Summary

Topic Hubs

Proposal content planning implementation
What to do at RFP release

Presentations

Wording RFP responses
Example of Compliance Matrix Creation
Start by Defining Proposal Quality
Introduction to creating a compliance matrix

Exercises

Exercise - Optimizing your wording to match the Evaluation Criteria
Exercise - Using RFP keywords
Exercise: Breaking bad proposal writing habits
Exercise: Writing the introduction paragraph
Exercise: Passing the "So What?" test
Exercise: Who, what, where, how, when, and why
Exercise: Create a Content Plan, Iteration 4
Exercise: Create a Content Plan, Iteration 3
Creating a compliance matrix
Exercise: Create a Content Plan, Iteration 8
Exercise: Create a Content Plan, Iteration 7
Exercise: Create a Content Plan, Iteration 6
Exercise: Create a Content Plan, Iteration 5
Exercise: Create a Content Plan, Iteration 2
Exercise: Create a Content Plan, Iteration 1
Exercise: Using the outline to tell a story
Exercise: Creating a more challenging proposal outline
Exercise: Creating a Proposal Outline
Exercise: Creating a compliance matrix

Quizzes

Quiz: Proposal Quality Validation
Quiz: Understanding Proposal Quality
Quiz: The PropLIBRARY training system
Quiz: How to create a compliance matrix

Videos

Video: Proposal Quality Validation
Proposal sight reading

Courses

Fundamentals of proposal writing
How to respond to an RFP with the right words
How to create a compliance matrix
Creating a Proposal Outline
Introduction to Proposal Content Planning
Creating a Content Plan for a proposal
Understanding Proposal Quality
Implementing Proposal Quality Validation
Proposal Sight Reading

Recipe Topics

RFP Compliance: Add guidance related to achieving RFP compliance
Win strategies: For identifying the points you need to prove, your differentiators, things to emphasize, and ways to maximize your evaluation score
Technical Approach: offering design and SOW response
Graphic Concepts: Guidance related to communicating your message visually
Assumptions, boundaries, limits: For making decision and keeping track of key details
Useful intel, data, or boilerplate: Guidance based on what you know about the customer, opportunity, or competitive environment and material from your library
Optional considerations, inspiration, recipes, and things to write about: Suggestions to explore
General Instructions: For guidance that applies across the proposal in multiple sections