Topic: Writing from the customer's perspective

Article: 24 examples of what your customer is looking for, and what to do about it

Article: 3 things you must do to go from writing ordinary proposals to writing great proposals

Premium: Matrix of key customer concerns and how they relate to your proposal

Article: How to write an Executive Summary for a proposal from the customer’s perspective

Article: Don't write your executive summary backwards

Article: Stop saying things like these in your proposal that don't matter

Article: What points should you make in your proposals?

Article: You can’t write a great proposal if you don’t matter to your customers

Article: What the evaluators want to see in your proposals

Premium: What does the customer want you to say in your proposal?

Article: 7 ways to get the customer’s attention in a proposal and keep it

Article: 31 reasons you would not accept your own proposal

Article: Win more proposals by focusing on these 6 areas that matter

Article: How this single word can transform your proposal writing

Article: 12 ways advanced empathy skills lead to better proposals

Article: What is the most important skill for cultivating great proposal writing?

Article: 9 proposal writing techniques that help you write from the customer’s perspective

Article: How to win more proposals by making this one improvement to the lead capture process

Premium: Should you start your proposal with an "Understanding" section?