Topic: Writing from the customer's perspective
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Article: 24 examples of what your customer is looking for, and what to do about it -
Article: 3 things you must do to go from writing ordinary proposals to writing great proposals
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Premium: Matrix of key customer concerns and how they relate to your proposal
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Article: How to write an Executive Summary for a proposal from the customer?s perspective
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Article: Don't write your executive summary backwards
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Article: Are you saying things in your proposal in a way that doesn't matter?
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Article: What?s the point of your proposal? And what should it be?
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Article: You can?t write a great proposal if you don?t matter to your customers
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Article: What the evaluators want to see in your proposals
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Premium: What does the customer want you to say in your proposal? -
Article: 7 ways to get the customer?s attention in a proposal and keep it -
Article: 31 reasons you would not accept your own proposal
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Article: Win more proposals by focusing on these 6 areas that matter -
Article: Discover the single word that can transform your proposal writing
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Article: 12 ways advanced empathy skills lead to better proposals -
Article: What is the most important skill for cultivating great proposal writing?
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Article: 9 proposal writing techniques that help you write from the customer?s perspective -
Article: How to win more proposals by making this one improvement to the lead capture process -
Premium: Should you start your proposal with an "Understanding" section? -
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