# Themes
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Are you overlooking the most important thing to talk about in your proposals?
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23 examples of how to ghost the competition in your proposals
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Why proposal win themes are so hard to write (and what to do about it)
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What should your proposal themes actually say?
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- 8,560 views
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Winning in writing using proposal themes, differentiators, and strengths
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How to explain why your proposal is the customer's best alternative
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How do you write a proposal that makes you the customer's best alternative?
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Proposal win themes: the good, the bad, and six examples of how to make your themes exceptional
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9 sources of inspiration to make the right points in your proposals
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Anti-Differentiators: Don't say these things unless you want your proposals to sound ordinary
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- 1,864 views
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How do you demonstrate thought leadership in a proposal?
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How to turn your customer, opportunity, and competitive intelligence into winning insights
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31 reasons you would not accept your own proposal
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- 6,158 views
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Using proposal themes to win
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101 topics for proposal themes
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Where should you look to identify themes?
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Articulating proposal themes
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Winning your proposals by understanding these 3 paths to victory
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7 advanced techniques for ghosting the competition and winning your proposals
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- 5,736 views
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14 examples of proposal writing that show how to exceed RFP compliance in ways that don?t cost a dime
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- 6,296 views