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# Themes

Featured Content for Themes

  1. Why proposal win themes are so hard to write (and what to do about it)

    Proposal win themes should articulate why you are the customer's best alternative, and they must do that from the customer's perspective. If you just think of them as the key messages or benefits, your win themes will tend to get watered down into what you think makes your company good instead of what the customer needs to see in order for you to win. What makes proposal win themes so hard to write is that people show up unprepared to articulate why they are the customer's best alternative. When
    • 0 comments
    • 11,375 views
    Carl Dickson

  1. What should your proposal themes actually say?

    Carl Dickson ·
    • 0 comments
    • 8,547 views
    Carl Dickson

  2. Winning in writing using proposal themes, differentiators, and strengths

    Carl Dickson ·
    • 0 comments
    • 2,856 views
    Carl Dickson

  3. How to explain why your proposal is the customer's best alternative

    Carl Dickson ·
    • 0 comments
    • 2,755 views
    Carl Dickson

  4. How do you write a proposal that makes you the customer's best alternative?

    Carl Dickson ·
    • 0 comments
    • 3,212 views
    Carl Dickson

  5. Proposal win themes: the good, the bad, and six examples of how to make your themes exceptional

    Carl Dickson ·
    • 0 comments
    • 34,830 views
    Carl Dickson

  6. 9 sources of inspiration to make the right points in your proposals

    Carl Dickson ·
    • 0 comments
    • 3,844 views
    Carl Dickson

  7. Anti-Differentiators: Don't say these things unless you want your proposals to sound ordinary

    Carl Dickson ·
    • 0 comments
    • 1,833 views
    Carl Dickson

  8. How do you demonstrate thought leadership in a proposal?

    Carl Dickson ·
    • 2 comments
    • 7,092 views
    Carl Dickson

  9. How to turn your customer, opportunity, and competitive intelligence into winning insights

    Carl Dickson ·
    • 0 comments
    • 1,861 views
    Carl Dickson

  10. 31 reasons you would not accept your own proposal

    Carl Dickson ·
    • 0 comments
    • 6,109 views
    Carl Dickson

  11. Using proposal themes to win

    Erika Dickson ·
    • 0 comments
    • 366 views
    Erika Dickson

  12. 101 topics for proposal themes

    Erika Dickson ·
    • 0 comments
    • 543 views
    Erika Dickson

  13. Where should you look to identify themes?

    Erika Dickson ·
    • 0 comments
    • 220 views
    Erika Dickson

  14. Articulating proposal themes

    Erika Dickson ·
    • 0 comments
    • 199 views
    Erika Dickson

  15. Winning your proposals by understanding these 3 paths to victory

    Carl Dickson ·
    • 0 comments
    • 1,647 views
    Carl Dickson

  16. 7 advanced techniques for ghosting the competition and winning your proposals

    Carl Dickson ·
    • 0 comments
    • 5,606 views
    Carl Dickson

  17. 14 examples of proposal writing that show how to exceed RFP compliance in ways that don?t cost a dime

    Carl Dickson ·
    • 0 comments
    • 6,170 views
    Carl Dickson

  18. How to use these two win themes in your proposals

    Carl Dickson ·
    • 0 comments
    • 2,551 views
    Carl Dickson

  19. Why the Executive Summary is your real proposal

    Carl Dickson ·
    • 0 comments
    • 3,337 views
    Carl Dickson

  20. Writing about corporate experience vs past performance

    Carl Dickson ·
    • 0 comments
    • 2,710 views
    Carl Dickson

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