The MustWin Process was developed in 2004 by thinking about how to discover what it will take to win a proposal and then create a proposal around it.
It was goal-driven in nature, focusing on what has to happen in order to win and less on how you do things. This makes it very flexible in implementation.
MustWin Now is an online tool that started off tackling just one part of the process: Proposal Content Planning.
How you figure out what should go into your proposal is the crux of the problem. It's also the foundation for quality validation. And it defines the needs for the entire pre-RFP pursuit.
What we've discovered is that moving your proposal planning online changes things. Potentially everything. It makes it easier to do the things you know you should be doing, but find problematical using traditional approaches.
This course is about exploring that.
But in order to explore Proposal Content Planning, we need an outline. In order to have an outline, we need to build a compliance matrix. So that is where we'll start. And we'll use MustWin Now to create them.
Read the instructions contained in the course items below. View the videos to see how MustWin Now works. Participate in the office hour sessions to ask any questions you have. Or just email them to: carl.dickson@capturplanning.com
We'll enter the RFP, create the proposal outline based on it, cross-reference and link the RFP to the outline to create a compliance matrix, then we'll start content planning. One step per week.
After all the questions are answered during the office hour sessions, we'll look at how to use these features to achieve your proposal management goals.
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