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Download: Over 40 critical truths about defining proposal quality and developing criteria to assess it

Plus 10 links where you can get more information


About this file

This file is free. As in beer. It contains a wealth of lessons learned the hard way. It contains things I wish I'd understood about proposal quality at the start of my career.

It contains the key insights you need to reengineer how you review your proposals. It will enable you to take a step back from how things are usually done and discover what proposal quality really is, so you can change how you do things to properly achieve it.

I'm passing it on to you in the hope that we can finally shift the way people do proposals out of the Stone Age. Take what's here, put it to work, and let me know how it improves your win rate. And if you add to it, enhance it, or find better ways, please share those as well.

This page is for downloading the PDF file. It's a large file, at 7.7Mb. You can see the file without downloading it here.

From the introduction

Since 2001, I have published over a thousand articles on business and proposal development.

This document is not like any of them.

If you want process, methodology, structure and training, you should visit PropLIBRARY and read those articles.

If you want deep insight to ponder that’s a little too honest and bordering on insubordinate, keep reading. I’m going to share what I’ve learned about what matters the most from doing all that writing. And it’s not the procedures we follow.

Key excerpts from the license page

You are free to give this file to as many people as you'd like. Share it with your whole company. Or other companies.

Use part or all of it in your training materials.


Current version of this file: 1.0

Type: application/pdf
Extension: pdf
Size: 7921.96KB
Last Modified:

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More information about "Carl Dickson"

Carl Dickson

Carl is the Founder and President of CapturePlanning.com and PropLIBRARY

Carl is an expert at winning in writing, with more than 30 year's experience. He's written multiple books and published over a thousand articles that have helped millions of people develop business and write better proposals. Carl is also a frequent speaker, trainer, and consultant and can be reached at carl.dickson@captureplanning.com. To find out more about him, you can also connect with Carl on LinkedIn.

Click here to learn how to engage Carl as a consultant.

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