When we think of partnerships we think of something far more strategic than referrals. We like partnerships that force us both to revise our business plans. In our experience, partnerships that don't require investment by both parties have a low probability of success.
We have occasionally taken on sponsors when companies wanted to get in front of our audience but lacked a capacity for cross-promotion.
When we have complementary offerings, we're open to bundling and other forms of cross-promotion. Software and products that target or audience may fit in this category.
Carl is the Founder and President of CapturePlanning.com and PropLIBRARY
Carl is an expert at winning in writing. The materials he has published have helped millions of people develop business and write better proposals. Carl is also a prolific author, frequent speaker, trainer, and consultant and can be reached at email@example.com. To find out more about him, you can also connect with Carl on LinkedIn.