Somebody actually said the following in our discussion group on LinkedIn:
Saying process is a crutch is like saying education is a crutch. There are definitely ineffective processes, and most processes can be subverted or weakened through lack of management endorsement or oversight. But that doesn't make all processes bad. The best processes add value. To beginners. To experts. To the executives. And to stakeholders especially.
If a process is being used as a crutch, then it needs to be reengineered because it is not guiding people to do the right things. If you had no process, do you think that the people using it as a crutch would do any better? People alone are not enough for business development.
Recognizing when it's time to reengineer your BD process, and creating one that is effective, are critical skills. Many of the people in charge of the BD process are good at doing BD but really don't know much about creating an effective process.
Individuals won't achieve their full potential without a process to inspire, guide, coordinate, validate, and improve efficiency. And companies inevitably degrade over time without processes. Perhaps that is because even if you don't have a process, you still have a process, it's just unwritten and inconsistent.
But the worst part of a lack of process comes when you hire people at multiple locations. Over time, they evolve different ways of doing things. Then when you try to make improvements, it becomes like herding cats. We've also written about this business development trap.
But process alone is not enough either. Processes won't work without skilled people. But processes are not supposed to make people irrelevant. They are supposed to make people better. Just like education. Instead of asking which is more important, it's better to ask how you can achieve both so that you can beat your competitors.
But if your process isn't consistently working, don't blame it on your people or throw it out. Instead, reengineer the process, because people alone will not be able to compete with a company that has effective people supported by an effective process.
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