Writing a proposal with what you've got instead of what you should have

There's the way you should write a proposal, and then there's how to write the one you just got stuck with.

What points should you make so that you can make the rest of the proposal about substantiating them.

Points based on what you know about what matters the customer

What the RFP says matters

Your differentiators

People like the customer

Your aspirations

Your offering

Your company