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Visualizing a content plan

What does a Proposal Content Plan look like?

A finished Content Plan looks like a proposal

  • But it is just a shell, with headings from your outline.
  • It has bullets instead of paragraphs of text, and empty tables and placeholders for graphics.
  • Each page of the Content Plan represents a page of the proposal.
  • When writing starts, each instruction and placeholder gets replaced with the real response.

5698fc0a1a3cc_ContentPlan.jpg.346cd38a02The success of your Content Plan depends on what you put into it.  It starts empty, but through a series of iterations, you “fill it up” with everything you need.  With each iteration, it gains more instructions. It becomes the specifications for the proposal, so that if you replace the instructions with the response you'll have the proposal you want.

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