Solving key proposal outline challenges using MustWin Now

I am still getting surprised by discovering new ways that using MustWin Now changes how I approach doing proposals. Sometimes it’s actually being able to do things that everyone knows they should but can never quite make happen. Other times, it’s being able to do things quicker. More often it’s being able to do things better because of the way it makes it easier to think through what you need to put on paper before you start writing. A big surprise was seeing the proposal process, at least as it is traditionally practiced, disappear as people just started doing what needed to be done but doing it in a structured way. It was an even bigger surprise to see people just doing what needed to be done to create a great proposal instead of resisting The Process.

creating a proposal outline that follows the RFP instructions, reflects the RFP evaluation criteria, and accounts for all of the RFP compliance requirements, and doing it all while correctly interpreting the RFP, is definitely a challenge. MustWin Now helps you build an RFP compliance matrix and proposal outline. It does this so that you can not only create an outline that puts everything where the customer expects to find it, but it also provides you with review tools to help you make sure that the interpretations and judgment calls you made are the correct ones.  Putting your responses to everything in the RFP where the customer expects to find them and labeling them the way the customer will look for them is critical for maximizing your proposal evaluation score.

Writing a great proposal requires having more insight than your competitors and delivering that insight in a document that scores better than theirs. One reason that most companies have such a low win rate is that they try to accomplish this without thinking things through before writing. And a big part of the reason they do that is that their manual, paper-based processes simply aren’t followed. Struggling to overcome this challenge has been around for as long as people have been writing proposals. That’s why I’ve been surprised so many times at seeing how much better and easier things go when working in MustWin Now.