eBooks

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    (0 reviews)

    We pulled together a ton of material that we've written about figuring out what should go into your proposals and have turned it into a new 56-page ebook.

    After you have a chance to see how wonderfully useful the content is, then you’ll want to upgrade to a PropLIBRARY Subscription and get all the material we’ve published. And to make it easier, we’re including an $80 coupon in the book worth double what the book costs if you do upgrade to PropLIBRARY.

    If you upgrade, you end up saving and getting access to a ton of useful material to maximize your win rate from the best online library in existence. If you don’t upgrade, you still get a tremendously useful book that will make all of your future proposals easier. Either way you come out ahead.


    What's in the book?

    This book explains why proposals are such a pain and what to do about it. It shows how to get past the fear of a blank page and the best way to accelerate your efforts. It shows you how to get your proposal right on the first draft, without endless review and proposal re-writing cycles. It lays out the sophisticated methodology from the MustWin Process in PropLIBRARY and then shows you how to cheat. It makes it both feasible and realistic to plan your proposal before writing it. It even discusses how the methodology can be tailored to different proposal management styles, corporate environments, and individual circumstances.

    It's full of useful information on topics like how to construct your proposal outline, how to word your headings, what a "compliance matrix" is and how to create one, proposal sections, and more. It starts with the basics of how to organize your proposal and then guides you through what to put into it. Figuring out your proposal content, knowing what topics to address, and writing a proposal requires a lot more than just creating a proposal outline or using a template. This handbook will not only accelerate your proposal writing efforts, it will show you how to create better proposal content.

    The materials we publish have been fully vetted by millions of people in our audience over more than 10 years. This ebook is written for RFP-based proposals, but it also shows how to apply the methodology to sales proposals that don't have RFPs. It is written to handle the complexities of bidding U.S. Government proposals, but without the jargon so that it's applicable to all kinds of proposals written in response to an RFP.

    You can see the Table of Contents by clicking on the image thumbnails.

    The 56-page proposal ebook is in PDF format and can be downloaded and put to work immediately upon purchase.



    P.S. If you're already a PropLIBRARY Subscriber, you get the book for free. Check out the Subscribers Only section in the Downloads Library...

    (0 reviews)

    This book is the implementation of something we have recommended people do for years. Now that we've done it for you, you can put it right to work.

    In 2007, CapturePlanning.com first published our MustWin Process Workbook, an off-the-shelf set of process documentation covering business and proposal development from lead identification through award. The MustWin Process uses something called Readiness Reviews to bring structure to the pre-RFP phase and to enable people to measure their progress toward being ready to win at RFP release. But what happens when you identify a lead at RFP release? Some people say that you shouldn’t bid. But some leads can only be discovered at RFP release and it’s quite legitimate to pursue them.

    In the MustWin Process we recommended that you take all of the questions, goals, and action items from the Readiness Reviews, combine them and do them all at once. This tells you what you know (and what you don’t) so you can make an informed decision about whether to bid and if you do it will give you the information you need to determine what your bid strategies should be.

    This book does that for you.

    It is the result of taking the questions, goals, and action items from our Readiness Review methodology and turning them into one big checklist.

    It can be used in a number of different ways. We find it to be especially useful for people who don’t have either a formal process or structure. You don’t have to have some big “process” with all the implementation effort and training that implies to pull out a handy checklist and use it to do things better. That’s what this book is all about.

    And for those of you who do have a formal process, you will find topics and ideas in here that you can use to enhance what you have and take it to a higher level.



    This ebook contains 135 critical questions in 9 categories that you should answer before you start your next proposal.

    Are you ready to write the winning proposal?

    The answer to this question depends on how well you can answer the questions that will come up when people try to write the proposal. This checklist can help you anticipate those questions to either determine whether you have the information you need or to help you get it.

    It's all ready to go. You can use this checklist:
    The materials we publish have been fully vetted by millions of people in our audience over more than 10 years. This ebook is written for RFP-based proposals, but you can also use the questions to drive sales proposals that don't have RFPs. It is written to handle the complexities of bidding U.S. Government proposals, but without the jargon so that it's applicable to all kinds of proposals written in response to an RFP.

    You can see the Table of Contents by clicking on the image thumbnails.

    The 20-page proposal ebook is in PDF format and can be downloaded and put to work immediately upon purchase. It comes with a coupon worth more than the price of the book, so you can upgrade to a full PropLIBRARY subscription once you see how valuable the content is.



    P.S. If you're already a PropLIBRARY Subscriber, you get the book for free. You also get the Microsoft Word source document so you can easily customize the questions to match the particulars of your business. Check out the Subscribers Only section in the Downloads Library...

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    • To guide the pre-RFP pursuit by helping those involved in lead qualification and intelligence gathering to obtain the right information needed to close the sale with a winning proposal.
    • As a gateway into the proposal or as a bid/no bid tool. It will become clear whether you have bid strategies that differentiate your company and provide the customer with reasons to select you and whether you know enough about the customer to write a proposal from their perspective. You can even quantify things by tracking how many questions were answered.
    • As a bid strategy development tool. By pointing out both what you know and what you don't know, it makes it easier to figure out what your bid strategies should be.
    • You can use it to guide the proposal startup, as a precursor to planning the content of your proposal. The more information you gather in response to these questions, the better the guidance and instructions you will be able to provide the proposal writers. It is the difference between asking writers to respond to the requirements and asking them to support specific bid strategies in their response to the requirements. You will also have the information they need to write the proposal from the customer’s perspective instead of simply describing your company and its offering. The checklist will also help writing proceed more quickly and prevent the writers from getting stuck by a question they can get an answer to later.
    (0 reviews)

    See a real proposal that someone submitted
    See something you can compare your proposal to
    See an assessment so you know the sample is any good before you follow it
    See an experts review comments

    Better yet:

    See what it looks like after the review comments are incorporated
    See a good proposal made over into a great proposal!



    The sample is a 15 page proposal. The original proposal was good. It won, after all. But it could have been better and the goal is to win consistently and beat all competitors. It wasn't up to our standards. So we took this ordinary proposal and turned it into a great proposal!

    We have included the original RFP so that you can compare what was written to what the customer asked for. A great proposal isn't just some sample that gets re-used over and over. A great proposal is customized against the RFP and what you know about the customer. The way that the RFP will be evaluated should drive how you organize the content, what you say, and how you say it. Without the RFP, it may be difficult to understand why a proposal was constructed the way it was. A sample proposal without the RFP is an incomplete picture.

    The sample proposal was written to supply an enterprise network back-up system to the company that issued the Request for Proposals (RFP). But as you'll see, the product or service offered really doesn't matter to you. The things we see in this proposal, both good and bad, are the same things we see all the time in proposals spanning every field and industry.

    Our review includes 73 comments, all of which could potentially apply to your proposal. But the comments aren't enough to see how great the proposal could be. So we gave the proposal a makeover.

    The result is a lot more than just a "sample proposal." It is something you can really learn from and make use of. The best way to make use of this sample is not to simply copy the proposal makeover, but rather to examine the before and after copies to see if you are making the same mistakes, to see examples of how they were corrected, and to assess what would work best for your customer and circumstances.

    This product is a set of PDFs contained in a Zip file that can be downloaded immediately after purchase.

    (1 review)

    Get advice on how to format your proposal. Find out:
    This is a 32 page document that can be downloaded in Adobe PDF format immediately after purchase.

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    • What are the rules for formatting a proposal?
    • How important is style?
    • What fonts should you use?
    • What kind of binding is best?
    • How should you approach graphics
    • How important is a good cover?
    • How can you use formatting techniques to help win the proposal?
    • How should you approach your format if your skills are at a beginner, intermediate, or advanced level?
    • How should the evaluation process impact your formatting?
    • What kind of production procedures should you have?
    • How should you handle packaging, labelling, and delivery?
    (0 reviews)

    Introduction paragraphs often contain some of the worst proposal writing. It's as if it takes people a while to get warmed up, and so they start writing and then try to figure out what to say. If you learn how to write a decent introductory paragraph for a proposal, it can guide the rest of what you have to write. This document contains a dozen versions of what is essentially the same introduction paragraph, with comments showing more than 50 things done wrong and how to correct them.

    This document is provided as a PDF file that is available for download immediately after purchase.