When we think of partnerships we think of something far more strategic than referrals. We like partnerships that force us both to revise our business plans. In our experience, partnerships that don't require investment by both parties have a low probability of success.
We have occasionally taken on sponsors when companies wanted to get in front of our audience but lacked a capacity for cross-promotion.
When we have complementary offerings, we're open to bundling and other forms of cross-promotion. Software and products that target or audience may fit in this category.
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